Kroll has published the third edition of its report on Celebrity Brand Values in India, Rise of the Millennials: India’s Most Valuable Celebrity Brands 2017.
The report ranks the brand values for 15 celebrities based on their earnings potential from brand endorsements. The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise.
Read the press release
Celebrity Brand Valuation 2017 from Kroll
Print Media:
- December 21, 2017 - The Economic Times, Invaluable Stars
- December 21, 2017 - The Times of India, Virat dislodges SRK as most valuable celebrity
- December 21, 2017 - Business Standard, Virat outplays Sahrukukh, tops brand value list with $144mn
- December 21, 2017 - The Hindu Business Line, Virat Kohli overtakes Shah Rukh Khan as most valuable celebrity
- December 21, 2017 - The Financial Express, Kohli, not Khan, tops list
- December 21, 2017 - Hindustan Times, Virat beats SRK as top celebrity brand in the country
- December 21, 2017 - Mail Today, Virat shoots past Shah Rukh as top celeb brand
- December 21, 2017 - Deccan Chronicle, Kohli surpasses SRK as icon
- December 23, 2017 - Business Standard, Smash hits
- December 26, 2017 - The Financial Express, Upcoming Celebrity Ranks
Online Media:
- December 20, 2017 - Moneycontrol.com, More power to Virat: Kohli replaces King Khan as most valuable celebrity brand
- December 20, 2017 - Deccanherlad.com, Virat Kohli is the most valuable celebrity brand
- December 20, 2017 - Pioneer.com, KOHLI replaces SRK as most valuable celebrity brand, says report
- December 20, 2017 - Outlookindia.com, Virat Kohli is the most valuable celebrity brand
- December 21, 2017 - Businesstoday.com, Virat Kohli shoots past Shah Rukh Khan to become the most-valued celebrity brand in India
- December 21, 2017 - Newindianexpress.com, Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand
- December 21, 2017 - Statesman.com, Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand
- December 21, 2017 - Midday.com, Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand, says report
- December 21, 2017 - Intoday.com, Virat Kohli pips Shah Rukh Khan to become India's most valuable celebrity brand
- December 21, 2017 - Timesnow.com, Virat Kohli topples Shah Rukh Khan to become most valuable celebrity brand in India