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Managing Directors Varun Gupta and Aviral Jain, in the Duff & Phelps India Valuation Advisory Service practice, were featured discussing their views on the recently launched fourth edition of the Celebrity Brand Valuation Report.
Indian team captain Virat Kohli soared high at the No. 1 position with a brand value of $170.9 million followed by Deepika Padukone at $102.5 million. Kohli’s eminent brand value can be attributed to the 24 endorsements on his plate. King of Bollywood. Shah Rukh Khan saw a dip in value by 43% due to one movie release in 2018 and his brand value currently stands at $60.7 million. Regional celebrities also made it to the 2018 rankings because of marketers’ needs to diversify their target audience.
Read the full story in Mint