Duff & Phelps Experts Featured Commenting on the Brand Valuation of Indian Premier League on CNBC TV18

Santosh N and Varun Gupta, Managing Directors in the Valuation Advisory practice, were featured on CNBC TV18 sharing insights from Duff & Phelps’ latest IPL Brand Valuation Report.
 
Santosh N commented “Star India Private Limited (SIPL), the new broadcasting partner for the IPL, has given a boost to the broadcast rights fees which increased by a CAGR of 18.9%. Under Star, content delivery expanded to various regional channels across the SIPL universe with commentary in eight different languages, rather than limiting the transmission to sports channels with just English commentary.” The segment also covered the brand values of IPL ecosystem suggesting an increase from US$ 5.3 billion in 2017 to US$ 6.3 billion in 2018, supported by the broadcasting rights fee surging at a compounded annual growth rate (CAGR) of 18.9%. Mumbai Indians, with a brand value of US$ 113.0 million, continue to top the charts for the third season in a row. Kolkata Knight Riders are in second place with a brand value of US$ 104.0 million.
 
On the issue of merchandising, Varun Gupta commented, “The adoption of branded merchandising has been low due to availability of spurious merchandise; which makes it difficult to charge remunerative prices. The other challenge is also purchasing power in several pockets is not as high.”

Watch the video here.

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