Duff & Phelps Managing Director Santosh N Featured in MoneyControl Regarding the Opportunity for IPL Merchandising

"Merchandising, which has not picked up as anticipated, is a huge opportunity for IPL and the franchisees to monetize the brand, and we hope to see IPL replicating the global sporting events success in monetizing their brands through merchandising," Duff & Phelps India Managing Director Santosh N”.

Globally, merchandising is a $20 billion plus industry, but in India, and more specifically in the IPL, it is still at a nascent stage due to competition from the unorganized and counterfeit market.

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