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"Merchandising, which has not picked up as anticipated, is a huge opportunity for IPL and the franchisees to monetize the brand, and we hope to see IPL replicating the global sporting events success in monetizing their brands through merchandising," Duff & Phelps India Managing Director Santosh N”.
Globally, merchandising is a $20 billion plus industry, but in India, and more specifically in the IPL, it is still at a nascent stage due to competition from the unorganized and counterfeit market.
$130 million credit facility
Takata Europe GmbH has completed the sale of certain assets and liabilities to Key Safety Systems, Inc.