Santosh N featured in LiveMint on the IPL Brand Valuation Report 2019

Santosh N, Senior Advisor in the Duff & Phelps Valuation Advisory Services practice, recently discussed upcoming trends in the sports industry and the effect of a team’s performance on its brand value in the Indian Premier League (IPL) ecosystem with LiveMint. IPL’s brand value increased by 7% to touch $6.8 billion in 2019, up from $6.3 billion last year, according to Duff & Phelps’ IPL Brand Valuation Report 2019. In INR terms, the findings of the sixth edition of the annual IPL study suggest an increase of 13.5%, reaching a brand value of INR 47,500 crores.

Santosh N commented, “Online streaming would be the next big thing in sports as it offers more curated and convenient content. The Hotstar numbers is a testimony of this trend.” Talking about the franchises, he said, “This year, Mumbai Indians (MI) and Chennai Super Kings (CSK), continued their absolute dominance with MI winning their fourth IPL title. Their consistent on-field performance fulfilled their sponsors and advertisers’ dreams, resulting in a year-on-year increase in their brand value. On the contrary, Royal Challengers Bangalore (RCB) and Kolkata Knight Riders (KKR) lost some of their brand value this year, demonstrating that big city base and marquee players are not the only factors influencing brand value but consistent performance on the field also being important.”
 
Read the full article here.

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