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The BBC has reported on Duff & Phelps’ Stadium Naming Rights study, which reveals that Premier League stadium naming rights are undervalued with only 30% of Premier League teams having a stadium naming rights sponsorship compared to over 80% in the United States’ NFL.
The BBC article references the Duff & Phelps report’s finding that the potential value of Premier League stadium sponsorship deals increased by 5% from £135.5m in 2018 to £142.0m in 2019.
Managing Director, Michael Weaver is quoted: ‘"Multimillion-pound Premier League shirt sponsorships have been signed, multimillion-pound sleeve sponsorships are being signed, and it is only a matter of time until multimillion-pound stadium sponsorship follows. Brands just have to be courageous enough to take the first step which will bring the market alive."
The article also provides the interesting perspective of a football fan who says they think the ‘The Premier League is already awash with sponsorship’ and would like to see any extra revenue generated from future sponsorship to be used to drive down the price of tickets, for the benefit of fans.
Read the full article on the BBC website
Read the press statement here.