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Umakanta Panigrahi, Managing Director in the Valuation Advisory practice at Duff & Phelps, shares insights on Swiggy’s rise as India’s fastest unicorn in an article for The Economic Times Brand Equity. The entry of food tech startups has led to a massive transformation in how the Indian food industry operates. In its four years of operations, Swiggy has nailed the formula for logistics scalability and customer centricity. In a highly fragmented industry, the company has been able to differentiate itself through innovation, agility and convenience offered to its customers. The article explores the various factors that have led to the company’s fastest unicorn status.