Identifying the Best Commercialization Strategy for a Software Provider

The Situation
A software provider assessing exclusive and non-exclusive licensing options to software tool providers and end-use application developers engaged Duff and Phelps to identify the most effective commercialization strategy for its offerings.
 
The Solution
We quantified the expected net present value and risk profile for each alternative to both our client and its partners by considering potential market size, share and worldwide licensing fees; development and launch costs and key uncertainties affecting cash flows. Our comprehensive analysis illuminated the option that provides the highest value to both our client and its potential partners with only moderate additional upfront investment and downstream risk.
 
The Result
The client used our analysis to communicate with stakeholders and achieve critically needed buy-in for the product development plan.
 
The Duff & Phelps Difference

Duff and Phelps provides a unique blend of technology-specific expertise and customized analysis to underpin the strategy for challenging business-critical decisions.

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