Valuation and consulting for financial reporting, federal, state and local tax, investment and risk management purposes.Valuation Advisory
A large telecommunications company in need of brand management engaged Duff and Phelps to develop a tool for quantifying and managing brand value.
To assess the brand, we calculated its financial value through existing valuation methods and a custom, value-driver-based tool. We also assessed the non-financial value drivers through a rating system to determine the client and competitors’ overall brand value and strength. From this assessment we developed a “brand cockpit,” an integrated tool to conduct scenario analysis that links the financial valuation model to advertising impact models for quantifying the influence of media spending on net ads.
The client uses the brand cockpit to develop recommendations for effective media planning and brand management.
The Duff & Phelps Difference
Duff and Phelps designs comprehensive brand management tools that provide insight into the elusive drivers behind the most recognized brands.
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has completed the sale of LEDVANCE GmbH, its general lighting lamps business, to a Chinese consortium including IDG Capital Partners, MLS Co. Ltd. and Yiwu State-Owned Assets Operation Center.