Mon, Jun 3, 2019

Mark Turner Featured in FT Adviser – Industry Takes Stock of Data Protection Rules

Mark Turner, Managing Director in Duff & Phelps' Compliance and Regulatory Consulting practice, spoke to FT Adviser about the impact the General Data Protection Regulation (GDPR) has had on the advisory market one year since its implementation.

"Firms will have experienced some reduction in the number of prospects in their databases however this is due to prospects opting out of communications they are not interested in. In many cases this narrower focus has saved time when compiling target lists for marketing campaigns or event invites. Those that have chosen to remain on distribution lists are those that genuinely want to hear about the services on offer and businesses can spend the time saved confidently reviving relationships with stronger leads and harvesting better returns. If an ex-client unsubscribes from a mailing list or requests a data processing restriction, these requests should be actioned in the spirit of fairness and transparency as far as reasonably possible to prevent complaints to the regulators which may prompt a more thorough tyre kicking of the entire compliance framework," said Mark.

Read the full article here.