Valuation Insights – Fourth Quarter 2020

Executive Summary

In this edition of Valuation Insights, we highlight Measuring Their Shot: A Study of Professional Golfers’ Future Career Value, our inaugural study which ranks male professional golfers by their projected future earnings. The study evaluated over 1,000 professional golfers and ranked the top 60 current players based on our estimate of their Future Career Value (FCV), which reflects the present value of their projected tour winnings and endorsement income over their remaining professional golf careers through the age of 50.

Read Valuation Insights, Fourth Quarter 2020

In our Technical Notes section, we take a closer look at the Impact of COVID-19 on Global Real Estate, a timely study with the GRI Club that surveyed over 300 senior directors and investors within the commercial real estate industry. The study reveals the impact COVID-19 has had on global real estate markets, financing and valuations, and how different sub-sectors are expected to perform and overall expectations for the future.

In our International in Focus article, we showcase the Face Value Returns and Risks Associated with Influencer Marketing, our latest report on the current state of influencer marketing for fast moving consumer goods brands globally. The report provides key findings on whether COVID-19 has affected spend on influencers and the financial and reputational impact of negative influencer experiences.

Given the record number of organizations filing for bankruptcy this year due to the global pandemic, our Spotlight article summarizes the main accounting and financial reporting areas that should be considered by CFOs both before and after the Chapter 11 bankruptcy process.

In every issue of Valuation Insights, you will find industry market multiples that are useful for benchmark valuation purposes. 

Be sure to check out our library of CPE-eligible virtual events and webinars, where our valuation experts discuss issues and topics that may be impacting your business.

We hope that you will find this and future issues of the newsletter informative.