Embracing the Change: A Concise Report on India’s Most Valuable Celebrity Brands 2017

Duff & Phelps has published the third edition of its report on Celebrity Brand Values in India, Rise of the Millennials: India’s Most Valuable Celebrity Brands 2017.

The report ranks the brand values for 15 celebrities based on their earnings potential from brand endorsements. The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise.

Read the press release

Celebrity Brand Valuation 2017 from Duff & Phelps

Print Media:

Online Media:

  • December 20, 2017 - Moneycontrol.com, More power to Virat: Kohli replaces King Khan as most valuable celebrity brand
  • December 20, 2017 - Deccanherlad.com, Virat Kohli is the most valuable celebrity brand
  • December 20, 2017 - Pioneer.com, KOHLI replaces SRK as most valuable celebrity brand, says report
  • December 20, 2017 - Outlookindia.com, Virat Kohli is the most valuable celebrity brand
  • December 21, 2017 - Businesstoday.com, Virat Kohli shoots past Shah Rukh Khan to become the most-valued celebrity brand in India
  • December 21, 2017 - Newindianexpress.com, Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand
  • December 21, 2017 - Statesman.com, Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand
  • December 21, 2017 - Midday.com, Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand, says report
  • December 21, 2017 - Intoday.com, Virat Kohli pips Shah Rukh Khan to become India's most valuable celebrity brand
  • December 21, 2017 - Timesnow.com, Virat Kohli topples Shah Rukh Khan to become most valuable celebrity brand in India
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