Duff & Phelps Launches Celebrity Brand Valuation Report 2018

We are pleased to announce the fourth edition of our Celebrity Brand Valuation Report 2018: "The Bold, the Beautiful and the Brilliant." The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.

Key findings from the report include:

• Virat Kohli retains the top position for the second consecutive year. His brand value rose by 18% to US$170.9 million in 2018.
• Deepika Padukone rises to the second position, whereas Shah Rukh Khan falls to the fifth position.
• Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.

Key media highlights:

• CNBC TV 18
• The Economic Times
• Business Standard
• Mint
• The Times of India
• The Hindu Business Line