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Duff & Phelps Launches Celebrity Brand Valuation Report 2018
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Varun Gupta VarunGupta
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Aviral Jain AviralJain
We are pleased to announce the fourth edition of our Celebrity Brand Valuation Report 2018: "The Bold, the Beautiful and the Brilliant." The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.
Key findings from the report include:
- Virat Kohli retains the top position for the second consecutive year. His brand value rose by 18% to US$170.9 million in 2018.
- Deepika Padukone rises to the second position, whereas Shah Rukh Khan falls to the fifth position.
- Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.
| Celebrity - Top 10 | 2018 | 2017 | |
| Brand Rank | Brand Value | Brand Rank | |
| Virat Kohli | 1 | 170.9 | 1 |
| Deepika Padukone | 2 | 102.5 | 3 |
| Akshay Kumar | 3 | 67.3 | 4 |
| Ranveer Singh | 4 | 63.0 | 5 |
| Shah Rukh Khan | 5 | 60.7 | 2 |
| Salman Khan | 6 | 55.8 | 6 |
| Amitabh Bachchan | 7 | 41.2 | 8 |
| Alia Bhatt | 8 | 36.5 | 9 |
| Varun Dhawan | 9 | 31.6 | 10 |
| Hrithik Roshan | 10 | 31.0 | 7 |
Key media highlights:
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