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We are pleased to announce the fourth edition of our Celebrity Brand Valuation Report 2018: "The Bold, the Beautiful and the Brilliant." The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.
Key findings from the report include:
Celebrity - Top 10 | 2018 | 2017 | |
Brand Rank | Brand Value | Brand Rank | |
Virat Kohli | 1 | 170.9 | 1 |
Deepika Padukone | 2 | 102.5 | 3 |
Akshay Kumar | 3 | 67.3 | 4 |
Ranveer Singh | 4 | 63.0 | 5 |
Shah Rukh Khan | 5 | 60.7 | 2 |
Salman Khan | 6 | 55.8 | 6 |
Amitabh Bachchan | 7 | 41.2 | 8 |
Alia Bhatt | 8 | 36.5 | 9 |
Varun Dhawan | 9 | 31.6 | 10 |
Hrithik Roshan | 10 | 31.0 | 7 |
Key media highlights:
Valuation and consulting for financial reporting, federal, state and local tax, investment and risk management purposes.