Duff & Phelps Launches Celebrity Brand Valuation Report 2019: “New is Gold”

We’re pleased to release key findings from the fifth edition of our Celebrity Brand Valuation Study 2019: “New is Gold.” The study provides a ranking of India’s most powerful celebrities based on brand values derived from their endorsement contracts.
 
Key findings include: 

• Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019.
• Akshay Kumar overtakes Deepika Padukone to take the second position, with brand value of USD 104.5 mn, at a growth of 55.3%.
• The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone.
• Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value. 

Media coverage from the report:

• The Economic Times
• Business Standard
• Business Standard
• LiveMint
• LiveMint
• The Hindu Business Line
• The Times of India
• Hindustan Times
• The Indian Express